Coca-Cola Assigns Global Media Business to WPP and Omnicom

WPP has won the bulk of Coca-Cola's global media business following a major agency review, and will retain the account in most international markets. In return, Omnicom will handle the account in North America, as part of the company's marketing restructuring to support growth.

AI-written summary of 2 sources; every verified point is backed by a verbatim quote. How Iyan works

• WPP will retain the Coca-Cola account in most international markets.

  «retaining the account across most international markets while Omnicom takes over in North America»

  Marketing-Interactive
• Coca-Cola has chosen Omnicom as its media agency in North America.

  «selection of Omnicom as its North American media agency is its latest move to reorganize marketing»

  Marketing Dive
• The decision came as part of a series of steps to restructure marketing to support growth.

  «is its latest move to reorganize marketing to better drive growth»

  Marketing Dive

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