Google and McKinsey Report: 80% of India's Insurance Purchase Journey Takes Place Online

According to a new study by Google in partnership with McKinsey, about 80% of the insurance purchase journey in India takes place online. This reflects a growing shift toward digital buying in the insurance sector.

AI-written summary of 2 sources; every verified point is backed by a verbatim quote. How Iyan works

• About 80% of the insurance purchase journey in India takes place online, according to the study.

  «nearly 80% of India's insurance buying journey»

  The Times of India
• About 80% of Indian consumers conduct online research before consulting advisors.

  «nearly 80% of consumers conduct online research before consulting advisors»

  The Times of India on MSN
• The article points to the emergence of the digitally influenced buyers segment, who close the deal with assistance, known as DICA.

  «The rise of Digitally Influenced, Closed with Assistance (DICA) buyers shows a»

  The Times of India on MSN

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