Salesforce to Acquire Braze for About $5.7 Billion

Salesforce announced it will acquire Braze, a service that enables businesses to send emails and app notifications to their customers, for about $5.7 billion, while other reports cite $5.66 billion. BRZE shares jumped about 52% following the announcement, and Jefferies said the deal could spark another wave of software acquisitions.

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• BRZE shares jumped about 52% after the deal was announced, according to Yahoo Finance.

  «Salesforce Agrees to Acquire Braze for $5.66 Billion: BRZE Stock Soars 52%»

  Yahoo Finance
• Jefferies says the deal could trigger another wave of acquisitions in the software sector.

  «Jefferies Says Salesforce’s Braze Deal Could Spark More Software Takeovers»

  TradingView
• TechRepublic examined the deal's impact on Marketing Cloud customers, their existing contracts, pricing, and integrations.

  «Here's what the acquisition means for Marketing Cloud customers, existing contracts, pricing and integrations.»

  TechRepublic
• Braze enables businesses to send emails and app notifications to customers.

  «Braze is a service that allows companies to send emails and app notifications to customers»

  note

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