Netflix Affirms Strategy Unchanged as Shares Fall After Quarterly Results and Lower Advertising Forecast

Co-CEO Ted Sarandos insisted Netflix's strategy has not changed in response to questions about slowing growth. The company's shares fell after its quarterly results, and it lowered its 2026 advertising revenue forecast, while senior executives reassured investors following the company's largest round of staff layoffs in years.

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• Netflix cut its 2026 advertising revenue forecast by 10% to $2.7 billion, citing a slower rollout of its advertising technology.

  «Netflix cuts 2026 ad revenue forecast by 10% to $2.7 billion as ad tech rollout slows»

  Best Media Info
• Co-CEO Greg Peters said advertiser demand remains strong despite delayed products, and acknowledged that ad-supported subscriptions generate less revenue per subscriber than standard plans.

  «Co-CEO Greg Peters says advertiser demand remains strong despite product delays»

  Best Media Info
• Sarandos said the company aims to retain subscribers and attract new viewers through live events.

  «Netflix Inc. (NFLX) stock tumbled overnight as investors weighed slowing revenue growth against co-CEO Ted Sarandos's strategy to retain subscribers and attract new viewers.»

  Yahoo Finance
• Executives' reassurance to investors came after the company's largest round of staff layoffs in years, with confirmation of a plan to keep attracting audiences.

  «Netflix’s top executives assured investors after its largest round of layoffs in years that they have a plan to keep audiences hooked.»

  NBC Los Angeles

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